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National Business Manager - Spirits/RTD
- Sydney, NSW, Australia
- Contract
Company Description Casella Family Brands is a leading Australian drinks company, best known for crafting [yellow tail], the world’s number one Australian wine brand. Recently, we have acquired and invested in brands that support our commitment to meeting consumer needs and customer growth. The company combines strong heritage with a forward-looking approach to brand development and market expansion. Team members join a collaborative environment that values creativity, accountability, and long-term growth.
Role Description This is a full-time, on-site National Business Manager – Spirits/RTD role based in Sydney, NSW initially for a 12 month term. The National Business Manager is responsible for owning and delivering national commercial plans for the Spirits and Ready-to-Drink portfolio, including developing and executing customer strategies across key retail customers. Day-to-day work includes leading customer negotiations, managing pricing and promotional programs, analysing sales performance, and identifying growth opportunities for existing and new products. The role oversees forecasting and demand planning in partnership with Supply Chain, maintains strong relationships with national customers and collaborates closely with Marketing and Commercial Finance to ensure aligned brand and commercial outcomes. The position also involves leading account planning cycles, preparing business reviews, and contributing to long-term channel strategy and portfolio development.
Qualifications
- Proven experience in national account or business management within FMCG, beverage, or alcohol categories, with a strong understanding of Spirits and RTD market dynamics.
- Demonstrated strength in commercial acumen, including pricing, margin management, P&L understanding, and trade investment optimisation.
- Solid skills in sales strategy development, customer planning, and execution of promotional and channel programs.
- High proficiency in data analysis, sales reporting, and use of tools such as Excel, BI platforms, and retailer/scan data to inform decisions.
- Strong stakeholder management and relationship-building capabilities with internal teams and external customers.
- Clear and persuasive communication and negotiation skills, including the ability to present business plans and performance reviews to senior stakeholders.
- Experience in leading projects or small teams, with the ability to influence cross-functional partners and drive outcomes.
- Relevant tertiary qualifications in Business, Marketing, Commerce, or a related discipline are highly regarded.
- Comfort working in a fast-paced, evolving environment with a practical, solution-focused approach.